Facebook to sever ties with 'data brokers' who target ads
Facebook to sever ties with 'data brokers' who target ads
How to download your Facebook data
30 March, 2018, 00:53
Last week, it emerged that marketing firm Cambridge Analytica harvested the personal data of 50 million Facebook users, without the consent of all but 270,000 of them.
Android separated the contact information and metadata collection permissions when it released version 4.1 (Jelly Bean) in 2012, requiring users to authorize access to call and text metadata specifically.
"The recent news about Facebook's alleged mismanagement of users' data has solidified our decision to suspend our activity on the platform at this time", the company said in a statement. And the most important thing is tools are provided to use to delete the data it has collected. Most of these updates have been in the works for some time, but will be rolled out soon.
"It's also our responsibility to tell you how we collect and use your data in language that's detailed, but also easy to understand", Facebook said adding that updates to Facebook's terms of service and an updated data policy will be presented in the coming weeks.
"I know I am not alone when I say that I was very disturbed to hear about Cambridge Analytica's misuse of millions of Facebook users' information in order to undermine our democracy and infringe on our citizens' privacy". For example, Facebookannounced in 2009 that it was consolidating six privacy pages and more than 30 settings onto a single privacy page.
Previously, the settings were spread across almost 20 different screens and they're now accessible from a single place. Another 10 per cent said they are considering deleting or suspending their Facebook accounts altogether.
Chris Cox, Facebook's chief product officer, called the new settings "the first of many steps" the company is taking to address privacy concerns.
On the desktop version, Facebook has already made some small but crucial changes to its settings menu including the removal of the Apps others use section which outlined the personal information that your friends could be sharing about you through the apps they used.
Facebook Inc (NASDAQ:FB) continues to make moves in an attempt to shore up trust in how it handles customer data.
A similar notice was earlier sent to Cambridge Analytica over media reports about questionable practices attributed to the UK-based firm in their efforts to influence elections by harvesting data of Facebook users. They can make their account more secure with two-factor authentication. For example, users will now be able to look up a post from a specific date in the past.
GDPR is short for the General Data Protection Regulation, a piece of legislation that will come into force across the European Union on May 25. This would have the effect of making it more hard for third parties to measure how effective their ads are on Facebook, although the report suggested Facebook is "trying to find more secure ways" of achieving the same thing.
This article was updated to include Elizabeth Denham's statement.
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