Saturday, 21 July, 2018

Online auction process of BCCI India International and Domestic media rights commences

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Sherry Houston | 06 April, 2018, 10:58

The top bid in the online auction of the Indian cricket board's worldwide and domestic media rights for the period April 15, 2018-March 31, 2023 stands at Rs 4,244 crores, it was revealed on Tuesday. The auction began with a base price of 4176 crores on total payout and finished with the last highest bid of the day amounting to Rs 4,442 crores.

The deal does not include the multi-billion dollar Indian Premier League (IPL).

India is going to organise 22 Tests, 42 ODIs and 38 T20 matches in the next five years on its home grounds, keeping this in mind that the top six companies of the world are ready to participate in this auction process. At 96 matches, it had worked out to Rs 43 crore per game. It is obvious that Star, which is the current rights holder, is no mood to give up on the property and Sony and Reliance are in no mood to let go of the opportunity to wrest the matches from the current broadcaster. The cricket board, the world's richest, has set a base price, or per-match value of ₹33 crore for "Global Television Rights" plus "Rest of the World Digital Rights Package"; ₹7 crore for the Indian Subcontinent Digital Rights Package, and ₹40 crore for the Global Consolidated Rights Package. "Google has Youtube. But again it is being evident that cricket sells in India and despite not so favourable publicity at times, Indian cricket still rakes in the moolah", a senior BCCI official told PTI on Tuesday. The potential bidders know that in India, only one sport can give you proper return on investment.

With no conclusive outcome by the end of the second day of bidding, the auction has been carried forward to Wednesday, April 5 when bidding will resume at 11 am.

The BCCI brass is expecting that a clear victor will emerge by late afternoon tomorrow.

"Every bidder has its threshold". During the five rounds of bidding that took place on the first day, the bid ended at ₹4,442 crore.

The media rights will be awarded for a five year period from 1 April 2018 till 31 March 2023.

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