Friday, 21 September, 2018

Apple Introduces $749 6.1-inch iPhone Xr

How to watch Apple's 2018 iPhone keynote announcement - Stream, schedule, info iPhone XS release date, price, photos, and specifications
Oscar Goodwin | 13 September, 2018, 11:27

The largest of Apple's three new phones, called the iPhone Xs Max, has a 6.5-inch screen (measured on the diagonal) that's longer than a ham and cheese from Subway.

Three new iPhone models are reportedly set to be announced, all of which based on the design of the iPhone X.

We all know that Apple dislikes physical connectors and introducing a secondary eSIM seems to be the safest way to remove the SIM slot entirely from future iPhones. It sports a almost identical design to last year's iPhone X.

With that in mind, let's look at the prices, details and launch dates of the new iPhones. and the new lineup's importance to AAPL shareholders. The XS Max, which looks to be about the size of the iPhone 8 Plus but with a much bigger display, will become the most expensive iPhone ever, starting at $1,099 in the USA and €1,249 ($1,452) in Germany.

It's pronounced "iPhone 10 ess". The iPhone Xs is at last official - alongside the iPhone Xs Max and iPhone XR, and despite all the secrecy and speculation, it's much as everyone expected it to be. That actually puts the Xr in a size sweet spot - not a "small" phone, but not a massive brick.

Despite all the new sensors, bigger displays, and more powerful processors, the Apple Watch maintain its estimated battery life of 18 hours, so you won't have to worry about it lasting through a day, but it will also not take you much further.

There's also a nice feature for parents which will help them control the length of time children spend on digital devices. What it lacks in dual-camera-ness it makes up for with computational photography: the iPhone XR can - like the Google Pixel line - do Portrait Mode using its single camera thanks to improvements to the image signal processor, neural engine, and algorithms.

"I am going to go out on a limb and say the XR is going to become Apple's top-selling iPhone", said analyst Patrick Moorhead of Moor Insights.

This includes the $1099 6.5-inch iPhone XS Max, the $999 5.8-inch iPhone XS, and the $749 6.1-inch iPhone XR. To keep costs down, the XS uses a Liquid Retina LED display instead of OLED, an aluminum frame instead of stainless steel, and it has a single rear camera instead of a dual-camera system.

The biggest aesthetic shakeup is that the iPhone XR will arrive in no less than six new technicolour finishes, including blue, yellow and red.

The XS Max will have all those upgrades, but it's bigger. Apple also looks to have improved the edge detection to cope with wavy hair, although we'll need to look into this closer when we get our review devices.

The US technology firm is current unveiling a swathe of new devices inside the recently built Steve Jobs Theatre.

The importance of these new iPhones to Apple and AAPL shareholders can't be understated.

Apple's market capitalisation has passed $1 trillion and the company needs to sustain revenue growth from its signature product even as global demand for smartphones plateaus.

Apple has been in uncharted waters since the iPhone X was released in fall 2017. New technology in the form of the iPhone's True Depth cameras delayed the launch to November.

Find out whether this is the next iPhone you should get, and whether you should plump for either the cheaper model or the bigger, Max version.

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