Wednesday, 14 November, 2018

Google now lets you change privacy settings in Search itself

Google Search Data Google Brings Privacy Controls a Little Closer to Search
Oscar Goodwin | 26 October, 2018, 06:30

This will lead you to a page where you can review your search activity, delete some or all of it, and manage how Google collects your web and app activity as well as voice searches. Especially since that Cambridge Analytica scandal, Facebook has been under heavy scrutiny for months now, and users seem generally more aware of - and concerned about - the fact that their location, interests, and even some discussions might not be very private. Being able to not only see your personal data, but also delete it, puts more control in the user's hands - where it should be.

Google announced that it is making it easier for users to understand and control their data from directly within its products, starting with Search.

If you aren't yet seeing the side menu on mobile, just go to google.com and you should see a "Control your data in Google Search" link just below the search box. Here's what you need to know.

Google says it is also making it easier to access privacy controls so users can disable ad personalisation, and easily control which Google applications can save their activity. It'll then bring up a form where you can set a date range through which your activity will be deleted, as well as the Google products that this will apply to.

Before doing so, you can look over the search terms you've used (and the websites you've visited while searching).

Scroll down to Your recent activity. From the resulting dropdown, choose Your data in Search. In 2019, Google will expand these features to Maps, with many more Google services set to receive additional privacy features in the years to come.

The new privacy options are available today on desktop and mobile web today, with an update for the Google app on iOS and Android to follow in the coming weeks.

The move to make privacy settings more prominent comes at a time when Google is under an intensifying spotlight over privacy issues.

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